How to Choose the Right Delivery App for Your Restaurant
A practical comparison of the criteria that matter when choosing a delivery platform: commission, payout speed, captain quality, and the dashboard — and how to calculate your real profit.
Every restaurant in Egypt today relies on online delivery for a significant share of sales. The problem is that most restaurant owners choose a platform based on commission alone — but commission isn't the only thing that determines profit.
Calculate net profit, not just commission
Commission is one number in the equation, but there are others: packaging costs, cancellation rates, the cost of missing items, and payout speed, which affects your working capital.
| Criterion | Importance | Question to ask |
|---|---|---|
| Commission | High | Is there a discounted trial period? |
| Payout cycle | High | Weekly or monthly? |
| Captain quality | High | Average pickup time from the kitchen? |
| Dashboard | Medium | Can I instantly disable a sold-out item? |
| Support | Medium | Is there a direct line for restaurants? |
Captain quality is your food's quality
Even the best kitchen can lose a customer because a captain arrived late or without a thermal bag. Ask about the average wait time for captains at your restaurant, the rating system, and the network's commitment to thermal bags.
A dashboard that works under kitchen pressure
- One-tap order acceptance from the tablet.
- Instantly disable an item that's sold out, instead of canceling after the order comes in.
- Adjust prep time during peak hours.
- Daily reports on sales and best-selling items.
A restaurant canceling 5% of its orders loses more than one paying 2% higher commission — cancellations eat away at your rating and visibility.
Shared marketing
The biggest advantage a strong platform brings is taking some of the marketing off your plate: in-app banners, social campaigns, and seasonal joint offers. Ask about the promotion plan for new partners before you sign.
Start with a limited trial
Don't move all your sales at once. Run one branch for a month, measure the numbers, then decide. At Wassel, we help new partners with a first-30-days performance report covering orders, ratings, and prep times.
Frequently asked questions
It's best to start with two at most so you can monitor quality, then focus on whichever brings the higher net profit once your numbers settle.